Most of you who will read this get a feel of shock,unlike me who became a bit sad for Google being beaten by Microsoft's Bing.There is no doubt that Google control the lion's share of the search market, but queries made through Microsoft's Bing search engine lead users to click on a Web page at a significantly higher rate than queries made through Google, according to data released Thursday.
The success rate for Bing searches in the U.S. in July was 80.04%, compared to 67.56% for Google, according to Experian Hitwise. The market watcher defines "success rate" as the percentage of search queries that result in a visit to a website. Searches made through sites owned by Yahoo, which farmed out search to Bing under a deal struck in 2009, were also more efficient than Google. Those searches yielded a success rate of 81.36%.
Experian officials said the results show that there's room for both Google and Microsoft to step up their games when it comes to search accuracy. "The share of unsuccessful searches highlights the opportunity for both the search engines and marketers to evaluate the search engine results pages to ensure that searchers are finding relevant information."
Search engine users could also probably help themselves a lot by formulating more precise queries. Experian's numbers show that the plurality of searches, 25.32%, are made with just a single word, followed by two-word and three-word queries, with shares of 24.09% and 19.49%, respectively.
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